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Seville, Andalucía, Spain

Lara Granados Palacios

Digital MarketingSocial MediaCommunity Management

I work across digital marketing, social media and community management: planning content, managing international communities and analysing audiences to build strategies that hold up against data.

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Professional portrait of Lara Granados Palacios

About Me

My journey

  1. Seville

    Home · Bachelor's degree

  2. Gold Coast, Australia

    English · International experience · Marketing journey begins

  3. Barcelona

    Master's · La Salle · Excellence & Talent Scholarship

  4. Seville

    Back to the South · Community Management · Next chapter

I'm Lara Granados Palacios, a Digital Marketing, Social Media and Community Management professional from Seville. My career path has not been completely linear, and that experience has helped me develop a more international, curious and people-focused perspective.

After completing my Bachelor's degree in Seville, I chose to invest in myself and move to Australia. My initial goals were to strengthen my English, become more independent and explore a professional direction closer to the creative sector. On the Gold Coast, I began studying Marketing and Communication and discovered the field I wanted to pursue professionally. I later received La Salle's Beca a la Excelencia y el Talento: Excellence and Talent Scholarship: which took me to Barcelona to complete my Master's in Digital Marketing and Social Media Management. I have now returned to Seville for my next professional chapter, with a particular interest in opportunities across Southern Spain while remaining open to the right opportunity elsewhere in Europe when the stars align.

Seville, Andalucía, SpainSpanish native · English C1Excellence & Talent Scholarship

Experience

July 2026 – Present

Patio Digital Co.

Co-Founder: Business Development & Market Research

  • Co-founded Patio Digital Co.: business development and market research.
  • Relationships with prospective clients, from first contact to sales conversations.
  • Coordination of requirements, priorities and partnerships with local businesses.
Business DevelopmentMarket ResearchClient RelationshipsPartnershipsSalesCoordination

June 2026 – Present

DELE Prep Academy

Community Manager

  • International community for a digital Spanish-language learning platform.
  • Continued community growth, with active users making progress in the application.
  • Engagement with users across Asia, Europe and the Americas.

100–200 users growth every month · 90% active consecutively and making progress in the application

Community ManagementEngagementInternational AudiencesUser Relationships

January 2025 – June 2025

Language Academy · Australia

Marketing & Content Specialist

  • Digital and social media content for international students.
  • Bilingual marketing communication and campaign and lead support.
  • KPI tracking: +40% engagement and enquiries in 3 months.
+0%

Engagement & enquiries in 3 months

ContentSocial MediaBilingualCampaignsKPIs

Highlights

DELE Prep Academy

+0%

Total visits

Increase over a 3-month period

DELE Prep Academy

+0%

Unique visitors

Increase over a 3-month period

DELE Prep Academy

0

Countries & territories

Europe · Asia-Pacific · Americas

Language Academy

+0%

Social media engagement & enquiries

Within 3 months

Additional Experience

Coles Group

Customer Service / Retail

Australia | March 2024 – April 2025
Customer communicationUnderstanding customer needsProduct recommendationsSales supportProblem-solvingTeamworkDiverse customersFast-paced environment

Master's Degree Projects: La Salle Barcelona

Luz de Sevilla: Social Media Strategy & Social Media Plan — logo
Master's Project

Social Media Strategy

Luz de Sevilla: Social Media Strategy & Social Media Plan

Master's team project creating a complete Social Media Plan covering brand positioning, audience strategy, content, platform roles and performance measurement.

  • Brand, audience & competitor analysis
  • Social media strategy & content planning
  • KPI framework & digital performance measurement
Social Media StrategyBrand PositioningAudience ResearchKPI Reporting
Lowlander: Digital Marketing Plan — logo
Master's Project

Digital Marketing Strategy

Lowlander: Digital Marketing Plan

Team-based Digital Marketing Plan combining market research, customer journey strategy, SEO, website planning, paid media and performance measurement.

  • Market research & Consumer Decision Journey
  • WordPress, SEO & keyword strategy
  • Paid media, analytics & campaign measurement
Digital StrategySEOCustomer JourneyWeb Analytics
Broke but Branded: Social Media & AI Community Management — logo
Master's Project
Collaborative class project

Community Management

Broke but Branded: Social Media & AI Community Management

Built and co-managed an Instagram and TikTok brand with a class team, combining community management, content creation, analytics and generative AI.

  • Built the brand and community identity from scratch
  • Co-created Instagram & TikTok content
  • Used AI and native analytics for content and reporting
Community ManagementContent CreationSocial AnalyticsGenerative AI

Certificate IV's Marketing Projects: Entrepreneur Education Australia

ZeroCo

ZeroCo

Social Media Strategy

Three-month social media content strategy focused on lead generation, brand awareness and sales objectives.

  • Content planning and publishing
  • UGC and collaboration strategy
  • Reach, engagement and lead KPIs
Social Media StrategyContent PlanningUGCKPI Analysis
eStudio101

eStudio101

Email Marketing

Supported Mailchimp campaign planning and performance analysis.

  • Open & click rates
  • Bounce & unsubscribe analysis
  • Campaign reporting
Email MarketingMailchimpAnalytics
BOOST Juice

BOOST Juice

Promotional Campaign

Promotional activity for a new store and children's beverage across digital and traditional channels.

  • Product launch planning
  • Multichannel promotion
  • Contingency planning
Product LaunchCampaign PlanningMultichannel Marketing
Boutique Gym

Boutique Gym

Performance Marketing

Digital and performance marketing strategy based on local market research, target audiences, paid social planning and ROI measurement.

  • Market and competitor research
  • Meta, Facebook & Instagram planning
  • Budget, leads & ROI measurement
Market ResearchMeta Ads PlanningPerformance MarketingROI Analysis
Husk Distillery

Husk Distillery

Experiential Marketing

Integrated experiential marketing concept combining market research, event planning, customer engagement and multichannel promotion.

  • Google Trends & competitor benchmarking
  • Experiential event strategy
  • Budget, KPIs & multichannel campaign planning
Experiential MarketingCampaign PlanningBudgetingKPI Definition
Dreamworld Australia

Dreamworld Australia

Marketing Plan Audit

Reviewed customer data, digital and traditional marketing activity and ROI to identify opportunities for improved performance.

  • Marketing audit
  • Customer & ROI analysis
  • Retention and conversion recommendations
Marketing AuditROIDigital StrategyConversion
Starbucks Australia

Starbucks Australia

Integrated Marketing Campaign

Themed product-launch campaign using integrated digital and traditional channels, supported by brand development and campaign measurement.

  • Multichannel product launch
  • Campaign identity & creative assets
  • ROI, CTR, CPL & conversion framework
Integrated MarketingProduct LaunchBrand DevelopmentPerformance Marketing

My Skills

My Toolkit

Meta Business SuiteInstagram InsightsTikTok AnalyticsLinkedIn AnalyticsPinterest AnalyticsYouTube AnalyticsMetricoolHootsuiteSocial BladeManyChatGoogle Analytics 4Google Search ConsoleGoogle Tag ManagerLooker StudioPower BIExcelSEMrushGoogle AdsMeta Ads LibraryTikTok AdsPinterest AdsLinkedIn AdsCanvaCapCutFilmoraFreepikAdobe Firefly
MidjourneyStable DiffusionNano BananaOpenAI SoraGoogle VeoRunwayChatGPTClaudeGoogle GeminiGammaHubSpotMailchimpMailerLiteMakeCalendlyWordPressShopifyBase44LovableFramerStripeNotionMiromonday.comGoogle WorkspaceKeynote

Education

2025 – 2026

Master's in Digital Marketing and Social Media Management

La Salle Barcelona

Completed July 2026

Beca a la Excelencia y el Talento: Excellence & Talent Scholarship

2024 – 2025

Certificate IV in Marketing and Communication

Entrepreneur Education

Gold Coast, Australia

2018 – 2023

BA in Primary Education: English Specialisation

University of Seville

Spain

C1 Advanced: Cambridge English

Let's Connect

Phone

+34 654 028 662

WhatsApp available

Contact